Strategic communications and marketing

Building a strong company reputation, brand awareness/consideration and marketing strategy will help you reach your company objectives.

We will help you identify your stakeholders, define your communications and marketing strategy including  storytelling, tought leadership, PR and  communication, customer experience, branding…

We will also support and coach your top executives in their personal branding and corporate positioning.

You realize that you do not have a crisis plan and need someone to help you prepare one ? We will draft you one and train your internal stakeholders on it.

If you need a crisis plan or see a crisis coming,we will accompany you through the process and train your international stakeholders on it in order to limit the reputational impact on your company.

Internal Communications (IC) & Employer Branding

Your staff members are your most important ambassadors and resources. They deserve to receive the best and most tailor-made corporate information.

Internal communications goes both ways (top down and bottom-up). That is why your IC strategy needs to include your employees’ view.
It is by building a strong IC plan together with HR that your company will retain and attract talents.

We will help you :

• Define your IC strategy and plan to support your company’s objectives
• Identify the tools adapted to your audiences
• Prepare messages and storytelling
• Coach / mentor your C-Level on their IC skills
• Adapt all of the above in case of crisis, change or restucturing plan

 Change Management, Team coaching
The people side of change

CHANGE MANAGEMENT  is about accompanying people through your company’s transformation.

We use the PROSCI© ADKAR methodology.

Using this powerful tool together with an impactful change communication strategy will increase your chances for success.

We will help you :

• Prepare your change approach (reason and storytelling)
• Manage change (at individual and organizational level)
• Sustain change (at individual and organizational level), …

… always keeping your internal and external stakeholders in mind and ensuring the appropriate coaching of your sponsors, working hand in hand with the leadership, the communications, the HR and the project management teams.

TEAM COACHING and TEAM FACILITATION:

Whether you would like to gather your team members to reinforce the group’ spirit and define your common objectives, work towards a new operating model or brainstorm on new ideas, we will develop a tailor-made programme using different evidence based methods with a pinch of creativity.

individual Coaching & skills assessment, Training & Mentoring

BUSINESS COACHING:

Coaching is unlocking a person’s potential through a thought provoking process, putting the client and the coach in a collaborative relationship.

Our coaching approach follows the ICF© and Prosci© principles, ethics and methodology and leverages on 20 years of professional experience, a strong emotional intelligence and a passion for human interactions.

Individual Business Coaching

ICF defines coaching as partnering with clients in a challenging and creative process that encourages them to maximize their personal and professional potential.

Together, we will define a coaching contract including a coaching objective.

Before each session, you choose the theme to be addressed.

Thanks to the thought-provoking process of active listening and questioning, our conversations will help clarify your perception, reflect on your objective and the actions to be implemented in order to reach it.

We are in a partnership relationship, and you are the actor of your own change and responsible for your choices.

Each session lasts 1 hour. We will evaluate together the estimated number of sessions you will need to reach your goal.

Coaching themes :

• You wish to give a new direction to your career and would like to perform a skills assessment
• You have a specific career objective and wish to define the steps to reach it
• You are going through a career change and wish to be accompanied during this transition period

• You are responsible for a team/ part of a team experiencing change and you want to deploy the right approach to ensure your well-being as well as your colleagues’.
• You wish to define what drives you, what animates you, what gives you energy to grow personally and professionally…
• You wish to develop your leadership style

Team coaching: Empowering people to boost collaboration

We will partner in a co-creative and reflective process on the best way to boost your team’s dynamics and relationships to maximize everyone’s abilities and potential so as to reach a common purpose and your defined shared goals.

• Do you wish to co-create your team vision and mission with your colleagues?
• Are you planning on defining a new operating /governance model/culture?
• Do you wish to encourage cohesion and dialogue among your team?
• Do you wish to boost your team’s performance?
• Do you need to bring together different leadership style?

…

A team is composed of individualities. It’s all about creating the appropriate dynamics to empower people.

After having discussed your objectives and your key performance indicators, we will provide you with a detailed tailor-made proposal combining individual and team coaching, in-house discussions, and off-site activities.  We will also define the ownership of the coaching process in order to make its impact sustainable.

We accompany teams on short-term missions as well as longer-term ones.

Public speaking:

Unleash the speaker in you with an approach that combines mentoring and coaching

You wish to :

• Strengthen your storytelling, your presentations, considering your audience’s characteristics and the context of your intervention
• Train for public speaking
• Prepare for interviews with the press (on camera or in print)
• Increase your presence and impact…

After analyzing your objective, we will propose a program that will provide you with the keys to successful public speaking according to your situation.

3 coaching locations:

– In Auderghem, at TheMerode or in Zoom: upon request.

TRAINING & MENTORING:

Our tailor-made trainings and mentoring sessions cover communications (including public speaking and personal branding), change management and marketing.

Whether you need a few hours of coaching and training or a longer-term support, we will be happy to help you thrive and shine.