Strategic communications and marketing

Building a strong company reputation, brand awareness/consideration and marketing strategy will help you reach your company objectives.

I will  help you identify your stakeholders, define your communications and marketing strategy including  storytelling, tought leadership, PR and  communication, customer experience, branding…

I will also support and coach your top executives in their personal branding and corporate positioning.

You realize that you do not have a crisis plan and need someone to help you prepare one ? I will draft you one and train your internal stakeholders on it.

If you need a crisis plan or see a crisis coming, I will accompany you through the process and train your international stakeholders on it in order to limit the reputational impact on your company.

Internal Communications (IC) & Employer Branding

Your staff members are your most important ambassadors and resources. They deserve to receive the best and most tailor-made corporate information.

Internal communications goes both ways (top down and bottom-up). That is why your IC strategy needs to include your employees’ view.
It is by building a strong IC plan together with HR that your company will retain and attract talents.

I will help you :

• Define your IC strategy and plan to support your company’s objectives
• Identify the tools adapted to your audiences
• Prepare messages and storytelling
• Coach / mentor your C-Level on their IC skills
• Adapt all of the above in case of crisis, change or restucturing plan

Change Management, Team Facilitation
The people side of change

Change Management is about accompanying people through your company’s transformation.

I use the PROSCI© ADKAR methodology (certified practitioner).

Using this powerful tool together with an impactful change communication strategy will increase your chances for success.

I will help you :

• Prepare your change approach (reason and story for change)
• Manage change (at individual and organizational level)
• Sustain change (at individual and organizational level), …

… always keeping your internal and external stakeholders in mind and ensuring the appropriate coaching of your change sponsors, working hand in hand with the project management team.

Business Coaching, Training & Mentoring

BUSINESS COACHING:

Coaching is unlocking a person’s potential through a thought provoking process, putting the client and the coach in a collaborative relationship.

My business coaching approach follows the ICF© and Prosci© principles, ethics and methodology and leverages on 20 years of professional experience, a strong emotional intelligence and a passion for human interactions. 

TRAINING & MENTORING: 

My tailor-made trainings and mentoring sessions cover communications (including public speaking and personal branding), change management and marketing.

Whether you need a few hours of coaching and training or a longer-term support, I will be happy to help you thrive and shine.